Problem: Festi is a social reservation system application in which users can create group reservations and split the costs together. I cultivated greater trust between users and Festi by researching data privacy policies for social media applications.
Insight: A study from KMPG found that nearly all U.S. consumers (97%) report that data privacy is a concern.
Approach: Unlike competing social media applications, Festi does not track or share your information. I developed an enthusiastic pop-up notification that appears after registration.
Solution: The notification highlights how privacy is of utmost importance. Additionally, the tone is optimistic, ensuring that a friend will create plans with the user soon.