Problem: The Ideamix is a startup company that helps aspiring entrepreneurs flesh out their ideas with workshops. We sought to target students by developing a network for them to connect with each other.
Insight: Nearly one in three millennials (30 percent) said they have some type of small business or side hustle, with 19 percent saying it’s actually their main source of income.
Approach: I collaborated with the CEO and marketing team to develop a web page for the Entrepreneur Program. We discussed the structure of the page, which consists of a description of the network, reasons to join, responsibilities, and a form to apply.
Solution: I created a web page based on our initial design with Elementor and custom HTML/CSS. The initiative allows students to network with each other, develop their products, and complete tasks to spread brand awareness. The tone of the page is inviting and informational. To celebrate the release of the Entrepreneur Program, I created an informative promotional video in Adobe Premiere Pro.